Background: The fundamental problem for casualty reduction and economic losses in crisis management is to supply arrangements in order to deal with environmental crises and natural. This article aimed to identify the strategic management challenges dealing with natural disasters in large cities. In this regard, pay attention to the readiness and know about the strengths, weaknesses, opportunities and threats facing the crisis management in organizations had a great importance in Rasht. The main questions were about to identify the factors strengths, weaknesses, opportunities and threats of organizations and to provide the appropriate strategies for these organizations to be prepared dealing with natural disasters.
Method: In this descriptive and applied study, the SWOT analysis were used to assess and identify strengths, weaknesses, opportunities and threats points dealing with natural disaster preparedness in organizations; also the questionnaire was designed based on the experts’ opinions; and SO-ST-WO-WT strategies were presented according to four factors SWOT. Of the 60 persons willing to cooperate and the experts’ view, about 52 were selected in Rasht including staff in disaster and crisis management in province, Red Crescent, municipalities, bank, oil administration, education based on Morgan table.
Findings: By combining four factors of planning strategies (WO, WT, SO, ST), they ranked as follows: WO strategies in the first place with an average of 3/374; SO strategies with an average of 3/351 in second place; in the third, WT strategies with an average score of 3/308 and finally, ST strategies with an average score of 3/285 in the fourth place. The results showed that the stretch of the graph is towards the opportunities close to the strategic review.
Conclusion: According to the findings, the officials should work to prepare organizations in disasters and take advantage of opportunities by reducing the weaknesses.