INTRODUCTION: At the time of natural disasters, various organizations are responsible for crisis management. Each organization holds responsibilities corresponding to its mission statement. The absence of coordination is one of the primary obstacles regarding crisis management at the time of the disaster, caused by inconsistent decisions and a lack of mutual perception of the crisis. The more compatible the strategy selection process of organizations is, the fewer natural disaster casualties will be.
METHODS: This study aims to strategically analyze the crisis management of April 2019 Golestan floods through the Strengths, Weaknesses, Opportunities, and Threats (SWOT) method, highlighting the role and performance of the Red Crescent Society. The selected tool was a descriptive-analytic field-based documentation survey questionnaire providing the chance to investigate the strengths, weaknesses, opportunities, and threats. Finally, we determined the optimal strategy.
FINDINGS: The results revealed that the average values of internal and external factors for all units were above 2.5. Therefore, SO is the optimal strategy whose emphasis is on using the strengths and opportunities faced by the Red Crescent Society to the fullest and other flood management bodies.
CONCLUSION: Considering that the crisis-management-related agencies ought to operate as a unified system to decrease casualties, the need to adopt proper strategies to enhance coordination in associated organizations is one of the leading priorities of Golestan Province.