Background: This research aims to study the reflection of news of the Islamic Republic of Iran Red Crescent Society in the official Newspapers and News Agencies in winter 2012. According to the related theories such as gatekeeping, framing and agenda-setting, this study evaluate the related subjects such as thematic structure, news values, st yle, content, type, nature, size, location and source.
Methods: This research is conducted by using content analysis and reverse questionnaire. All related subject (about 662) was published in news agencies and newspapers in winter 2012. By using census sampling, the validity of this research was 1 ba sed on Scott coefficient.
Findings: According to the research, the main results are as follows: the Maximum news of Red Crescent society was published in the media was more stressful; also it mostly reflected news of townships and provinces; and Most of the news related to Red Crescent society
has been released in news agencies.