[Home ] [Archive]   [ فارسی ]  
:: فراخوان ارسال مقاله :: Main :: About :: Current Issue :: Archive :: Search :: Register :: Submit :: Contact ::
:: Volume 12, Issue 2 (10-2020) ::
2020, 12(2): 93-101 Back to browse issues page
Combination of SWOT Analysis, Analytic Hierarchy Process, and Monte Carlo Simulation to Identify the Strategic Positioning of Crisis Management at the Ferdowsi University of Mashhad, Iran
Samira Ebrahimifar MS, Zahra Naji-Azimi Dr , Fariborz Rahimnia Dr
Faculty Member, Department of Management, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad, Mashhad, Iran
Abstract:   (375 Views)
INTRODUCTION: Iran has long been recognized as one of the most accident-prone areas in the world due to its special geographical location. Therefore, it is of utmost importance to devote special attention to crisis management in organizations and the identification of related strengths, weaknesses, opportunities, and threats.
METHODS: The present study aimed to identify the strategic positioning of crisis management after natural disasters at the Ferdowsi University of Mashhad as the center of excellence in the east of the country. To this end, the internal and external factors which militate against university crisis management were identified. Thereafter, the strategic positioning of this university was determined among four positions, namely offensive, defensive, adaptive, and contingency, using a combination of SWOT (strengths, weaknesses, opportunities, and threats) analysis, analytic hierarchy process (AHP), and Monte Carlo simulation, and strategies were presented. The statistical population were university facility experts and managers among whom 10 cases were selected by purposive sampling.
FINDINGS: Based on the obtained results, the highest weights in different sub-criteria were as follows: compliance with the required technical and safety standards in new constructions of the university campus (strength), the absence of any specific plan for dealing with various types of crises in different buildings (weakness), the proximity of the fire station to the university campus (opportunity), and indecisiveness of organizations supervising building retrofitting, including provincial government and Roads and Urban Development Office
(threat).
CONCLUSION: The results of the present study demonstrated that strategic positioning can be identified by analyzing internal and external factors. Moreover, among the four strategic positions, it was found that the Ferdowsi University of Mashhad adopted an offensive crisis management strategy in 45.4% of the cases.
Keywords: Crisis Management, Hierarchical Analysis Process, Monte Carlo Simulation, Strategic Positioning Identification, SWOT Matrix.
Full-Text [PDF 444 kb]   (176 Downloads)    
Short Reports or Letters: Research Article | Subject: حمایت روانی در سوانح
Send email to the article author

Add your comments about this article
Your username or Email:

CAPTCHA


XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Ebrahimifar S, Naji-Azimi Z, Rahimnia F. Combination of SWOT Analysis, Analytic Hierarchy Process, and Monte Carlo Simulation to Identify the Strategic Positioning of Crisis Management at the Ferdowsi University of Mashhad, Iran. Journal of Rescue Relief. 2020; 12 (2) :93-101
URL: http://jorar.ir/article-1-610-en.html


Volume 12, Issue 2 (10-2020) Back to browse issues page
فصلنامه علمی پژوهشی امداد و نجات Quarterly Scientific Journal of Rescue and Relief
Persian site map - English site map - Created in 0.04 seconds with 29 queries by YEKTAWEB 4282