INTRODUCTION: This study aims to investigate how news regarding the Iranian Red Crescent Society (IRCS) was reflected in official newspapers and news agencies during the winter of 2012.
METHODS: A content analysis approach was employed and supplemented by a reverse questionnaire. Drawing upon communication theories such as gatekeeping, framing, and agenda-setting, this research evaluates various dimensions, including thematic structure, news values, journalistic style, content type, nature, prominence (size and location), and news sources. A total of 662 relevant news items published in news agencies and newspapers during the specified period were analyzed. Using census sampling, the validity of the research was confirmed with a Scott’s coefficient of 1.
FINDINGS: The results indicate that the majority of IRCS-related news published in the media was characterized by a "stressful" tone. Furthermore, the coverage predominantly focused on news from townships and provinces. Finally, the findings reveal that news agencies were the primary platforms for disseminating IRCS-related information.